How to create a topical map by using taxonomic and ontological relationships between entities?

Taxonomy and ontology are the important components of semantic web.

In semantic web entities are organized and connected with each other.

Things or entities are connected to each other through their shared attributes, known as ontology.

And if the relation occurs within a classification hierarchy, it will be known as taxonomy.

Let's be practical here and figure out both relations types for the entity: “coffee”.

Ontological Approach:

Types: 

Espresso, Americano, Latte, Cappuccino…

Brewing:

Brewing methods (french press, cold brew, chemax, drip coffee etc)

Pairing:

Milk, Sugar, Spices…

Coffee benefits:

Boosts Physical Performance, Rich in Antioxidants, Mood Enhancer…..

Coffee Drawbacks:

Potential for Addiction, Sleep Disruption, Digestive Issues..

The bottom line is you figure out the attributes of the entity: “coffee” and then identify the relationships based on such connections. Always make sure this is the initial stage of topical map creation and you always match the queries data with topics you finalize. And there should be a consolidated index on each Entity+attribute pair to avoid cannibalization and ranking signals dilution issues.

Taxonomical Approach

• Coffee

  • Preparation Methods

    • Brewed Coffee

      • Drip coffee

      • Pour-over coffee

      • French press

      • Turkish coffee

      • Moka pot coffee

      • Percolator coffee

• Coffee

  • Roast Level

  • Light Roast 

  • Medium Roast

  • Dark Roast

• Coffee

  • Bean Types

    • Arabica

    • Robusta

    • Excelsa

    • Liberica

The bottom line of taxonomy relationships is they help in improving the coverage for related topics which are connected in a classification hierarchy. Most of the time it helps in finalizing the information architecture of the website to help Google better understand the topical relations on a website.

If you’re an expert then figuring out such connections wouldn’t be hard, but if you’re new in a niche and you’ve no knowledge of that entity?

I've got you covered:

Google Knowledge Graph was launched in May 2012 with the motto of “Things, not strings”, which means it consists of entities connected with each other with certain relations.

Google has mentioned that wikipedia is one of the sources to help formulate the facts and information about entities.

You can use this free tool to analyze the wikipedia internal link structure and figure out how the entities are connected together.

If you want to get more context on why they link, you can click on the topic and it can lead you to the wikipedia page where you can get more context and try to imitate it in your own topical map.

You can also use wikidata as your tool as data from wikidata is also a base for wikipedia pages.

Just visit this wikidata page for entity “coffee” your brain will start coming up with relations it has with other topics and how you can better arrange the topics in your own website to make it a topical authority.

When you're ready, here is how I can help:

- Hire me to make your website a topical authority and dominate your niche.

- Private one-on-one coaching on semantic SEO.

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