How To Create a Semantic Topical Map for a LAW FIRM

Law firms spend thousands of dollars for their SEO on agencies.

But in return, they mostly get traditional SEO strategies with no real added value, and many of the strategies are even spam.

- Traditional keyword research

- Flawed website information architecture

- Low quality AI-Generated content

- Fake Paid links

The result?

The growth remains stagnant with no reasonable monetary benefit from the investment in SEO.

That’s why semantic SEO plays a huge role in niches which are highly competitive and are more focused on generating revenue from SEO as a channel.

You can’t build a semantic SEO strategy for a new law firm website without first creating a topical map to finalize the topics and the website’s architecture.

Today, I’m sharing (with my client’s consent) the exact process I used to create the topical map based on Koray Tugberk GUBUR's framework for one of my client’s divorce law firm.

Here you go 👇

👉 Finalizing the central entity (in our case, “Divorce”) to build the topical map around it.

👉 Dividing the map into core and outer sections.

👉 The core is focused on topics that are highly relevant to the entity and the business model, while the outer is more focussed on topics to gain the the historical data and strengthen the knowledge base.

👉 The topics in core may not have enough search demand. The goal is to cover those important topics to help the business make more money and better communicate the website’s purpose with Google.

👉 Topics with the maximum closeness to 'divorce' and 'law' are covered in core to consolidate the website's topicality on highly related concepts.

👉 Formulating the query templates to cover queries with local intent and where the query semantics signal the need to form a template.

👉 The outer section is focused on collecting the historical data and increasing the overall topical relevance.

👉 The definitional, or in other words, topics related to providing surrounding information about divorce are covered in the outer section.

👉 The search demand plays an important role in finalizing the topics in the outer section, because the goal is to gain as much historical data as possible.

👉 The related search outcomes and behaviors of users are converted into topics, which are then planned in the outer section to signal the website as a great destination for maximum user satisfaction.

👉 The quality nodes can be from the outer section and linked from the homepage to signal the overall website's document quality in the context of predictive information retrieval.

👉 The micro context of the topics in the outer section is used to link to the relevant core section topics to better propagating the trust and quality signals to the core section.

The benefit of building the topical map with the above framework would help create a solid information architecture for your law firm website.

And there would be a solid foundation in place for the semantic growth strategy of your law firm SEO.